White Papers & Reports



Inbox Institute’s white papers and reports showcase how digital marketing best practices, technologies and guidelines apply in real business situations. We also maintain solid industry benchmarks to help digital marketing professionals, across Canada and the United States, measure the success of their campaigns.

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Email Marketing Trends North America 2013

In this report, we examine key email metrics in North America and discuss the most significant trends and challenges in email marketing. This report will help you benchmark your email metrics and uncover what strategies are the best for engaging current and potential customers.

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Email Marketing Trends in Canada 2012

In this report, we examine key email metrics in Canada and discuss trends in the email marketing landscape over the past year. This report will help you benchmark your email metrics and discover where email is going in 2012 and beyond.

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Subject Lines Matter: 4 Rules of Thumb That Work

Writing subject lines is part art and part science. This Whitepaper details a 2011 Inbox Marketer test of four common rules of thumb, to determine if there are other factors that also influence open rates. These findings will assist marketers to write compelling subject lines that drive higher open rates.

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Canada's Anti-Spam Legislation Readiness Checklist

Ensure you are well positioned for compliance when Bill C-28, Canada's Anti-Spam Legislation (CASL), becomes law. This Readiness Checklist will help you identify key areas of your email program that should be reviewed, and updated, if necessary.

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Email Marketing Trends in Canada 2011

This report provides the latest 2011 Canadian email marketing benchmarks and trends to help marketers gauge how their campaigns measure up.

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Email Marketing Trends in Canada 2010

Email is one of the most successful digital marketing techniques. This report provides the latest 2010 Canadian email marketing benchmarks and trends to help marketers gauge how their campaigns measure up.

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Email Marketing Measurement Quick-Start Guide

Authored for the Canadian Marketing Association (CMA) by Geoff Linton, Vice-President, Inbox Marketer, this guide provides essential information marketers need to know to measure email marketing activities. It offers approaches to measurement depending on the organization's level of sophistication and includes FAQs and benchmarks.

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